Capítulos
Every strand tells a story
Our journey to discover the richness of Brazil continues. After "Be the Explorer" and "Tons do Brasil", here comes "Capítulos", a new formulation concept dedicated to hair care that will take you through Brazilian literature and some of its famous characters.
Capitu - Hair Intensive Mask
This concept is inspired by Capitu, the main character of a Brazilian novel written in 1899. This creamy formula will help condition the hair.
Powered by:
- Beraca™ Tucuma Butter
- Beraca™ Babaçu Oil
- Beraca™ Pequi Oil
- Beraca™ Crambisol
*Prototype only available for LATAM.
Brás Cubas - Hair Styling Stick
Inspired by the main male character of 'The Posthumous Memoirs of Brás Cubas', published in 1881, this stick formulation is ideal for styling hair, beard, and eyebrows without leaving them greasy.
Powered by:
- Beraca™ Passion Fruit Oil
- Beraca™ Tucuma Butter
- Beraca™ Bacuri Butter
- Beraca™ Pataua Oil
*Prototype only available for LATAM.
Iracema - Hair Luminous Elixir
Inspired by the main character of the novel 'Iracema', published in 1865, this liquid oil delivers a light feel to the hair without leaving any greasy residue on the hands.
Powered by:
- Beraca™ Passion Fruit Oil
- Beraca™ Abyssinia Oil
- Beraca™ Pequi Oil
- Beraca™ Tucuma Butter
*Prototype only available for LATAM.
Rita Baiana - Hair Duo Customized Leave-In
Inspired by Rita Baiana, a vibrant and iconic character from the 1890 novel 'O Cortiço', this dual formula combines hydration and styling to transform the hair.
Powered by:
- Beraca™ Babaçu Oil
- Beraca™ Bacuri Butter
- Beraca™ Pequi Oil
- Beraca™ CBA
*Prototype only available for LATAM.
With Capítulos, offer your hair the happy ending it deserve!
