Digital gaming provides to the Beauty industry a new engagement platform for consumers to be immersed in a virtual world, take on different personas and allow for individual self-expression by completing various tasks and challenges.
86% of luxury consumers who bought in-game items (skin, makeup, hair, etc.) said they also purchased the corresponding physical version of the item.
Source: BCG, 2022
flings you into the matterverse, version of the metaverse ruled by texture.
Through the completion of a quest, the player thus consumer becomes the creator of his own phygital beauty product.
You will evolve in each of the 4 cyberspaces, with the aim to find and create the best formula for yourself, using science and nature.
By evolving into the four cyberspaces of matterverse, you discovered a new way to address the #Metabeauty trend: engaging consumers in creating their own phygital product through gaming while educating on how science and nature successfully complete each other!