Sci_Feel

Beauty in the metaverse

Digital gaming provides to the Beauty industry a new engagement platform for consumers to be immersed in a virtual world, take on different personas and allow for individual self-expression by completing various tasks and challenges.

86% of luxury consumers who bought in-game items (skin, makeup, hair, etc.) said they also purchased the corresponding physical version of the item.
Source: BCG, 2022

 flings you into the matterverse, version of the metaverse ruled by texture. Through the completion of a quest, the player thus consumer becomes the creator of his own phygital beauty product.

You will evolve in each of the 4 cyberspaces, with the aim to find and create the best formula for yourself, using science and nature.

 

Liquid Charm

Gliding, fluid pearly essence for optimal skin state with an ultra-light touch and glazing cyborg-skin finish.

 

Jelly Juice

Natural gel-cream with a watery touch and super saturated protection for a fresh, translucent blush.

 

Cream Shock

Cryo-melting gel-cream with a highly transformative cream-to-water texture for a relaxed and flawless skin.

 

Extra Cake

Iridescent, bouncy and unctuous cream highlighter offering long-lasting moisture, skin illumination and protection to hair with a cooling touch.

 

By evolving into the four cyberspaces of  matterverse, you discovered a new way to address the #Metabeauty trend: engaging consumers in creating their own phygital product through gaming while educating on how science and nature successfully complete each other!